Reviews
How to audit a prospecting software vendor's security claims
A prospecting software security audit: check ISO 27001, SOC 2, Cyber Essentials and pen test evidence against UK GDPR, with a one week due diligence checklist.
Topic
b2b lead generation
Audience research
Prospecting software buyer personas need evidence, not guesswork
How to build defensible prospecting software buyer personas for England using ONS population data, LinkedIn dynamic ads and ICO accountability duties.