Audience research
Before you brief a prospecting software audience research project
A step by step guide to audience research for prospecting software in England, covering official data sources, interview and survey methods, PECR and UK GDPR rules.
Topic
buyer personas
Audience research
Prospecting software buyer personas need evidence, not guesswork
How to build defensible prospecting software buyer personas for England using ONS population data, LinkedIn dynamic ads and ICO accountability duties.