Rules and ethics
Lead generation software does not change UK B2B rules
Lead generation software does not change UK B2B marketing law: this guide explains PECR, UK GDPR, subscriber types, lawful bases and call screening.
Topic
PECR
Audience research
Prospecting software survey tools or panel data: which suits your England team?
Compare prospecting software survey tools with panel data for England teams. See cost, speed, bias and how PECR changes what you can ask and record.
Rules and ethics
When to check lead generation software compliance
When to check lead generation software for UK compliance: at setup, list import, data enrichment, dialler use and before each campaign.
Rules and ethics
Why prospecting software compliance rules must be set before you scale
Prospecting software rules and ethics: what UK teams must document before sending. Covers PECR, UK GDPR, the Data (Use and Access) Act 2025 and CAP Code duties.
Rules and ethics
How accountants can assess lead generation software
How accountants can assess lead generation software in the UK, with checks for data sources, lawful basis, integrations, tax-season timing and pricing models.