Rules and ethics
Lead generation software does not change UK B2B rules
Lead generation software does not change UK B2B marketing law: this guide explains PECR, UK GDPR, subscriber types, lawful bases and call screening.
Topic
ico
Measurement
Building a UK lead-generation budget that satisfies HMRC and the ICO
Lead generation software budgets in the UK must include VAT, capital allowances, ICO fees and HMRC record-keeping. Here is the line-by-line template.
Rules and ethics
Prospecting software ad claims without evidence or a lawful basis
A practical England guide to prospecting software ad claims, covering evidence, UK GDPR lawful bases, PECR email rules and the CAP Code.