Rules and ethics
Prospecting software ad claims without evidence or a lawful basis
A practical England guide to prospecting software ad claims, covering evidence, UK GDPR lawful bases, PECR email rules and the CAP Code.
Topic
UK compliance
Foundations
When to use a prospecting software market entry checklist
A practical checklist for UK founders and sales leads weighing entry to the prospecting software market, from demand signals to data and consumer law.
Measurement
Spotting prospecting software measurement mistakes without a dashboard rebuild
Seven measurement mistakes UK revenue teams make with prospecting software, from drifting pipeline stages to unrated leads, plus a worked example in pounds.
Strategy
Before you write a prospecting software ninety day plan
A ninety day plan fails when it starts with tool features, not the decision it must change. Give each horizon one metric, a named owner and a scoring rubric.
Measurement
Build a prospecting software reporting dashboard your board will trust
A step-by-step guide to building a prospecting software reporting dashboard: pick metrics, label sources, set a refresh cadence and keep the board pack defensible.
Strategy
Six prospecting software strategy mistakes and how UK teams can plan around them
Six common prospecting software strategy mistakes for UK teams, from unused seats and weak data governance to tax treatment and ownership, with planning fixes.
Tools and providers
What prospecting software tools and providers mean for 2027 buying decisions
A practical guide to buying prospecting software tools and providers for 2027, covering UK compliance, security checks, pricing models and integrations.
Rules and ethics
When to check lead generation software compliance
When to check lead generation software for UK compliance: at setup, list import, data enrichment, dialler use and before each campaign.